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Monday, September 10 • 2:00pm - 2:50pm
PRO TALK: RTFM Read the Friendly Manual

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The best API in the world is doomed to fail if it doesn’t have a proper support framework around it. A Reference Guide is a good start, but if you want to build a true community around your APIs, you need to approach this from a complete integration life-cycle perspective. This talk focuses on the strategies and tactics necessary to build an ecosystem around your API, using PayPal’s Merchant Integrations Platform as a use case study of how true end-to-end thinking turned its developer portal from a liability into a profit center. Topics covered will include: • Driving conversion through developer-friendly design. • Documentation (done the right way) • Implementing a tight feedback loop between API users and product development teams. • Positive and Negative testing strategies for your APIs • Challenges of integration testing environments • The importance of a Developer Relations program

avatar for Lenny Markus

Lenny Markus

Director of Engineering, PayPal
I have been involved in technology over the last 18 years either as a people manager or an individual contributor. I’m a problem solver at heart and I’ve spent the last seven years at PayPal working on a variety of interesting challenges, leading teams to create elegant solutions... Read More →

Monday September 10, 2018 2:00pm - 2:50pm PDT
Workshop Room 3