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Wednesday, September 12 • 1:00pm - 1:50pm
PRO TALK:The role of bits in the world of cars: How APIs are shaping the ability of automotive companies to compete

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It is the world of atoms that has traditionally been the driver for the excitement around cars. A timeless design, an energetic engine, or a comfortable interior. Today, the headlines around cars around driven by bits, not atoms. Car manufacturers and their suppliers are challenged to upgrade their IT infrastructures. New entrants do not carry the baggage of legacy IT systems and technology products from the consumer space set customer expectations the digital abilities of today’s and tomorrow’s cars. As the convergence of bits and atoms drives the roadmap of the automotive giants, digital services are increasingly playing a central role in connecting companies with new or established partners, both from the traditional industry as well as outside of the traditional boundaries of car manufacturers for instance in the home elec- tronics, service delivery, or smart cities space. Partnerships to deliver a novel, electrifying new experience for drivers and riders as cars are becoming a beacon of information and entertainment. These new partnerships will largely be facilitated by digital services. APIs are the means of choice to enable those service—with open questions today around business models, legal constructs, as well as data security and interoperability. This talk is set to answer some of those open questions around APIs in automotive.

avatar for Christian	Umbach

Christian Umbach

Co-founder & CEO, Xapix
Christian is actively building the API integration and data exchange platform xapix.io with a global team to shape the future world of Bits around us. Based in the US, he is a Masters Fellow in System Design and Management at Massachusetts Institute of Technology in Cambridge, MA... Read More →

Wednesday September 12, 2018 1:00pm - 1:50pm PDT
Workshop Room 2