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Wednesday, September 12 • 3:00pm - 3:50pm
PRO TALK: Only Good Users - Using Data-Intelligence APIs to Enhance Identity and Grow a Stable User Base

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By 2020, more than 4 billion individuals will be using the internet. And this means, millions of new online accounts and users to manage, leaving businesses with several pieces of scattered user data to draw out customer information and preferences. Managing these preferences while keeping our fraudsters can be a tall task for any business, big or small. However, leveraging data-intelligence APIs can drastically streamline this process and ensure stable user growth, thanks in large part to a simple bit of data – the phone number. Enhanced with AI and Machine Learning, data-intelligence APIs built around user phone numbers can enable businesses to create an accurate customer profile that evolves with the user by relying on a variety of data attributes such as real-time location, subscriber data and online traffic patterns. In this presentation, Stacy Stubblefield, Co-Founder and Chief Innovation Officer of the leading global cloud communications company TeleSign (which works with 20 of the 25 largest internet brands in the world), will show how businesses around the world are adapting to the evolving identity landscape and using valuable customer insights delivered by single APIs to verify users and grow revenues. During this session, Stacy will show how to integrate data-intelligence APIs into user verification and communication workflows, how Machine Learning enhances this data and allows businesses to evolve with their users, and provide case studies of innovative solutions businesses have been able to build on top of phone number data. Armed with this information, attendees can walk away ready to create a smarter and safer online user experiences that ensures only good users are let in and they never want to leave.

avatar for Stacy Stubblefield

Stacy Stubblefield

Co-Founder and Chief Innovation Officer, TeleSign
Stacy Stubblefield - Co-Founder and Chief Innovation Officer, TeleSign Stacy Stubblefield is a Co-founder of TeleSign and serves as its Chief Innovation Officer. In her role, she helps drives TeleSign's product strategy and identify developing opportunities for innovation within the... Read More →

Wednesday September 12, 2018 3:00pm - 3:50pm PDT
Workshop Room 2