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PRO: Business of APIs: API Strategy [clear filter]
Tuesday, September 11


CANCELLED: APIs as Products | How Good Are My APIs?
Around four years ago, we began the journey at PayPal to transform all of PayPal’s core capabilities into a platform of discoverable, well-encapsulated, reusable API-driven products. We have used a customer-oriented approach to go from a very monolithic and siloed architecture to a much more loosely coupled set of over 150 services with well designed, modern APIs. We framed this transformational exercise as an organizational change initiative, with the goal of bringing a fundamental shift in how we design and build APIs. We made it a priority to identify and serve all key “customer” constituencies – developers who design and build APIs, developers who create innovative applications using these APIs, as well as the executives who support these efforts. This mindset influenced the strategy, the processes and the tools that we put together, our communication with the stakeholders, and the definition and measurement of success. An unflinching focus on developer experience and satisfaction has been key to our success, and it continues to shape how we manage this transformational program today. While every company has its own unique culture and challenges, many of the very valuable and insightful lessons that we have learned, and the approaches that we have utilized, are applicable to other companies that are trying to chart the same course.

avatar for Nikhil Kolekar

Nikhil Kolekar

Leader - Platform Product Management, PayPal
Nikhil Kolekar is a founding member of PayPal’s API Platform team and is passionate about the disruptive innovation that digital transformation initiatives are bringing to the contemporary world. He and his team are working hard to make seamless inter-networked commerce a reali... Read More →

Tuesday September 11, 2018 9:00am - 9:50am
Workshop Room 4


PRO TALK: API Security: When OAuth Is Not Enough
Given the popularity of APIs and microservice based application development, it is no surprise that API security is also a topic of great interest. OAuth is the most common API security standard in use, but it is not a one-size-fits-all proposition. This session will illustrate where OAuth limitations can be addressed by adding in the complementary functionality of the attribute-based access control (ABAC) standard. ABAC, OAuth and OpenID Connect standards can work together in meeting the broadest range of security requirements when sensitive or regulated data is accessed via APIs, providing a more comprehensive security formula than when using OAuth alone. Jonas and Gerry will explore the details of how these standards integrate, describe benefits of the approach, and will provide a live demonstration.

avatar for Gerry Gebel

Gerry Gebel

Vice President Business Development, Axiomatics
Gerry Gebel, VP of Business Development, linkedin.com/in/gerry-gebel-626332: Gerry is the VP of Business Development at Axiomatics, and in this role he supports our sales, marketing, customer support and product teams by managing strategic partnerships and alliances Prior to joining... Read More →
avatar for Jonas Iggbom

Jonas Iggbom

VP sales engineering, Axiomatics
Jonas Iggbom, the VP of Sales Engineering in North America for Axiomatics, has over 18 years of experience in product management and technical sales in endpoint security and access control. His expertise lies in encryption technologies, keys, certificates, and SSH, as well as access... Read More →

Tuesday September 11, 2018 10:00am - 10:50am
Workshop Room 4


PRO TALK: Do I Have the Right API Strategy to Make My Business Successful?
Often we engage customers who are interested in digital transformation. They are implementing APIM platforms and tech stacks and building RESTish services with JSON payloads. Their strategy is to bring this new tech to the organization. But that strategy doesn’t work. Come to this session to learn why not and what you should be considering to build a successful API Program for your company.

avatar for Lou Powell

Lou Powell

Principal, Vanick Digital
Lou Powell is a Founding Partner in Vanick Digital, an award-winning consultancy and software development group specializing in api-driven digital transformation. Prior to Vanick, Lou has held digital leadership and architecture roles within both the Fortune 500 and one of the web’s... Read More →

Tuesday September 11, 2018 11:00am - 11:50am
Workshop Room 4


OPEN TALK: Connect Everything: Real-Time Communication in an IoT World
By 2020 there will be 20 billion Internet-connected devices. Traditional architectures won't stretch to allow them all to communicate, interact, and operate in real-time at scale. In this talk we will examine the challenges of connecting large audiences to real-time apps; explore pub/sub and long polling as foundational solutions; and propose a comprehensive solution that empowers developers to connect, deliver, and control streams of data reliably, securely, and scalably to create extraordinary and innovative products.

avatar for Simon Jones

Simon Jones

CMO, PubNub
Simon is a Silicon Valley veteran, with two decades' experience in building, marketing, and selling innovative B2B products. Most recently, Simon was Evangelist and Head of Marketing for Cedexis, an intelligent Interenet traffic management company, which was acquired by Citrix in... Read More →

Tuesday September 11, 2018 12:00pm - 12:50pm
Workshop Room 4


PRO TALK: Ten Steps to Build a Strong Token Based API Security
Many developers are well versed with domain based application development. However when it comes to security, there are very few who can ascertain to the credibility of their API and Identity assertion systems. This talk targets the uncertainty around the functioning and utility of tokens in an API security landscape. It addresses the basic needs of a token infrastructure and what would it take to build one. This talk aims to help developers embrace security and identity as part of their tool chain and remove the skepticism around building their own API security. The developers should be able to use this discussion as a launchpad for building their own API authentication systems. This is a unique talk as many companies closely guard the secret of how their token infrastructure functions.,Being the lead architect for eBay Identity and having hand crafted the infrastructure which powers eBay's entire API stack authentication, Senthilkumar is driving the vision for Identity architecture for the next generation of services and uniquely poised to help developers with the talk to understand the nuances of API security and token infrastructure. He will be providing references to OAuth RFC specifications, OWASP threats and how it is addressed etc.

avatar for Senthilkumar Gopal

Senthilkumar Gopal

Identity Architect, eBay Inc
Being the lead architect for eBay Identity and having hand crafted the infrastructure which powers eBay’s entire API stack authentication, Senthilkumar is driving the vision for Identity architecture for the next generation of services and uniquely poised to help developers with... Read More →

Tuesday September 11, 2018 1:00pm - 1:50pm
Workshop Room 4


PRO TALK: Business of APIs: API Monetization
APIs are one of the primary enablers of a massive transformation in business models. Today's most popular consumer services (e.g., e-commerce, ridesharing, streaming media) would not be possible without APIs. Businesses also rely on APIs for critical capabilities (e.g., communications, payments, logistics) and interfacing with governments (e.g., tax authorities). Almost every company is becoming a technology company, and tomorrow's software developer will not write a single line of code without checking first to see whether they can access the capability they need through an API. Technology companies will unbundle software into discrete services (e.g., stripe payments, Twilio messaging, yaas.io commerce) and companies in other industries will race to make their products configurable (e.g., appliances, vehicles) and capabilities consumable (e.g., production, transportation) via API. Anything that can be exchanged via API will be, and APIs will become the highest volume channel for delivering many of the world's most consumed services (+$200B of purchases will be made via API by 2020). The impact on the economy will be massive (+$5T of economic activity will be API enabled by 2020). This session will provide business and technology leaders with best practices and leading examples, so they can define a winning API monetization strategy and take advantage of this opportunity.

avatar for David Pluto

David Pluto

VP Strategy, SAP
David Pluto is a Vice President in SAP’s Corporate Strategy group where he leads a team focused on driving SAP’s Cloud Applications & Ecosystem strategy. David defined SAP’s API strategy and serves as an advisor to SAP.iO, a strategic investment fund which invests in early-stage... Read More →

Tuesday September 11, 2018 2:00pm - 2:50pm
Workshop Room 4


PRO TALK: Creating an API Economy Business Strategy
As the IBM API Business Strategist, one of the most frequent requests I receive is to help a business create an API Economy Business Strategy. To assist, I've pulled together a set of topics that need to be decided for each business. This includes: Establishing and prioritizing goals, Creating methods and procedures, Understanding organizational impact, Establishing appropriate governance, Understanding technical impact, Communication, and Evaluating what is working and what is not / Vitality. This session introduces each of these topics to assist the attendee in developing their own API Economy business strategy.

avatar for Alan	Glickenhouse

Alan Glickenhouse

Digital Transformation and API Business Strategist, IBM
Alan Glickenhouse is the API Business Strategist on the API Connect offering management team. On the API Connect team Alan assists clients with their business strategy for APIs, understanding their business direction, existing environment (both business and technical) and helps businesses... Read More →

Tuesday September 11, 2018 3:00pm - 3:50pm
Workshop Room 4


PRO TALK: Lessons in Transforming the Enterprise to an API Platform
Are your digital transformation efforts taking your business in the right direction? The talk focuses on lessons learned from working with various organizations in hospitality, loan origination, and fintech to develop and deploy their API platform. These enterprises implemented an API first design, federated governance, and API management layers as part of their overall platform strategy. We will explore what worked, what didn't work, and tips to ease your transformation initiatives.

avatar for James Higginbotham

James Higginbotham

API Architect, LaunchAny
James Higginbotham is an Executive API Consultant with experience in API strategy, software architecture, and training teams in API and microservice design. James guides enterprises through their digital transformation journey, ensuring alignment between business and technology through... Read More →

Tuesday September 11, 2018 4:00pm - 4:30pm
Workshop Room 4